You may not have even considered writing content for mobile healthcare apps. Writing content as a healthcare provider is challenging enough. Healthcare providers, currently provide patients/clients with brochures, booklets and how-to guides. You want them to have the best information available, but time and time again you are faced with the following problems:
- You have run out of brochures
- The brochures you have are out of date
- Your clients are always losing the information you have provided.
You ask yourself if there is a better way and you realise a mobile app can help solve every one of these problems:
- An app is always available for download so you will never run out of printed material
- Apps can be updatable, ensuring your clients have the most up-to-date information
- An app is on a client’s phone which is often no further than an arm’s reach away.
Readable content for Mobile Healthcare Apps
You already have the content, but is the content written for brochures, pamphlets and booklets the same content that you would put into an app. Does it need to be written differently. The answer to this will obviously depend on the content you have in the printed material. However, there are some important considerations when developing content for a mobile app.
Reading on a mobile app is more difficult
People often find reading on a mobile app more difficult than hard copy or traditional desk tops. There are a couple of reasons why this is the case:
Users see less at any given time and; by scrolling or going to a secondary page, a user is leaving behind the information just read so it needs to be easily remembered.
Mobile app content must be concise
Users of mobile apps, especially those that are caring for others or have health needs, require clear and concise content – not waffle, not information about you or your business, except maybe for how to contact you. They want to know how to care for themselves or their loved one. They need to get this information quickly and in bite-size pieces. It needs to get to the point quickly.
If there is information you are not sure whether to include or not, leave it out.
The most important information needs to be the most accessible
Have the most important information the most easily accessible. Secondary information can be just that, on a second page. Be careful though not to put important information on a second page. It may be better to scroll.
Speak the user’s language
Old words rule. These are words your user’s will be familiar with. It is what they would search for if they were doing an Internet search. Leave your big words and specialty jargon for when you are chatting to your colleague or publishing a journal article.
Tip of the iceberg
These tips are just the tip of the iceberg when it comes to writing content for mobile healthcare apps but, even if you just do these items, then you will be ahead of the rest of the pack.
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